Anyone planning on playing Funcom's Secret World/Secret War?

I've been following it through its viral ARG campaign and got into the Dragons, but am still waiting for the next installment. You can puzzle your way into one of the Societies here: http://secretwar.thesecretworld.com/, just click a shield for the vid and c/p the link you see in the vid. (The Templars ended up winning the viral and will be getting an IG health boosting artifact on launch if that has any bearing on your choice). And apparently Alienware's giving out free closed beta keys for Secret World (http://www.alienwarearena.com/giveaway/the-secret-world-closed-beta-giveaway/) to create a funcom account with.